Australasian Catalogue Association

VoPP to spruik print to advertisers

The Value of Paper and Print campaign is going on tour to highlight the importance of print to advertisers, aiming to see print get a ‘bigger slice of the pie’.

The free roadshow will run throughout April and May, presenting talks to marketers, media buyers, and industry stakeholders about the power of print, and the risk of not advertising in it print.

Two Sides Australia executive director Kellie Northwood – who will present the events – says today’s society has a diverse media industry – such as print, TV, radio, and online – and says ‘the importance of print must be communicated to the media buyers’ to ensure that its value is recognised.

“It is not about us versus them, we live in a multi-channel media market and we need to make sure that print is getting a bigger slice of the pie,” she says.