Sweeney Consumer Research

The key objectives for this 2009 research included:

1. Identify spontaneous and prompted recall of unaddressed advertising material (UAM)
2. Explore attitudes to UAM
3. Determine usage/readership of UAM (including distribution in the household)
4. Measure longevity of UAM in the home
5. Compare 2009 results back to 2006 to identify significant differences/ change in attitudes or behaviour