Australasian Catalogue Association

Research continues to show power of catalogues

In the latest quarterly ‘ACRS Shopper Report’, catalogues demonstrate their value: tracked in terms of audience readership, channel usage, channel purpose and drivers of shopping behavior.

As a valuable source of information, 74 per cent of shoppers use catalogues ‘always to sometimes’ when making purchasing decisions and looking for information. Despite the growth in online purchasing, the survey results found catalogue purchasing remains stable over the next 12 months with 71 per cent of shoppers reporting they would use catalogues in the same way as they do now and 15 per cent stating they would increase their use.

Source: Retail World, January 2016