Australasian Catalogue Association

Purchases in Print

Catalogues continue to be a quite achiever, providing the greatest reach and highest level of influence on shopper purchases in Australia.

So what makes the $1.5 billion catalogues industry so effective?

Kellie Northwood, CEO of the Australasian Catalogue Association (ACA), says the most successful catalogue campaigns are those that take a multi-channel approach.

Source: Inside Retail April/May 2015