The Great Debate

Paper has been around for almost 2,000 years, and during this time it has undoubtedly established itself as the most effective and versatile means of communication. Even in today’s digital age with the vast range of alternative media to choose from, paper’s unique array of practical and aesthetic qualities simply can’t be matched by using electronic alternatives.

Environmental concerns have moved to the top of every agenda in recent years, and have an increasing influence over the decisions we make. As the environmental debate has gathered momentum, so have the myths and misconceptions suggesting that the paper industry is responsible for mass deforestation and has an adverse impact on the environment. It doesn’t.

Two Sides presents the real facts about paper production, use and recycling. The aim of the initiative is to dispel the misconceptions surrounding paper and to promote more informed and confident decisions as well as a more responsible use of paper and print as a unique communications medium.

Today, the choice of paper is endless. Paper made from virgin fibres, recycled papers, textured and coloured ranges of varying stocks and weights, all offer a solution for every communications need. The vast and rich attributes of paper have not only stood the test of time, they have evolved with time and, combined with the printing techniques now available, bring messages, words and pictures to life in a way that ensures print media its place in a multi-media world.

 

So here are the top six myths and facts about print media and the environment.