Australasian Catalogue Association


What Will Letterbox Marketing Look Like in 2050?

Digitalisation or ‘phigitalisation’ – what is the future of letterbox marketing and what will a letterbox look and feel like in 2050? With digital disruption, the role and relevancy of catalogues, a strong letterbox player, could be questioned. Good thing that catalogues, both printed and online, offer much more than the mere product lists found within retailer’s bricks and mortar or virtual stores.

Source: B&T

Last chance – Catalogue Awards close today

The 26th Australasian Catalogue Awards will close at 5pm today Friday June 9, after the deadline was extended due to high demand. The awards this year feature a record 50 categories, including two new ones – Direct Mail and Best Young Student – and a set of New Zealand-specific categories for the second year running.

Source: Print21

Catalogue Awards entries close tomorrow

Entries for the Australian Catalogue Association (ACA) Awards will be closed tomorrow, June 9 after a week-long extension.

Kelly Northwood, CEO, ACA says, “This year we have seen some great work submitted. It is terrific to see new companies joining the program showing, once again, how strong our industry is. The introduction of a new category for the awards – direct mail – has also shown its strength to our retail community.”

Source: ProPrint

Entries for the 26th Catalogue Awards have been extended

Due to overwhelming demand, the 26th Catalogue Awards Entries deadline has been extended and it is now open until Friday, 9th June. The 2017 Awards is bigger than ever and has a stronger focus on effective retail marketing. The awards night will be held at the Melbourne Convention and Exhibition Centre (MCEC) on Friday, 25th August 2017, with Australia’s cheekiest personality, Libbi Gorr as Master of Ceremonies.

Source: Print 21

Catalogues: customers love them shiny and easy to handle

For their catalogues, retailers have endless opportunities of style, photographic treatment, size and platform. Creativity and imagination seem to be the only limit, however, consumers have a firm opinion about the kind of catalogue they like. The latest ACRS Omnibus Survey, reports that not only do Australians read their catalogues, they also care about how they look. The survey shows that Australian shoppers value many aspects of a catalogue, including the size, colour, imagery and paper.

Source: Inside Retail