Australasian Catalogue Association


How CWH and Amcal are owning the pharmacy catalogue space

It’s no secret that Australians love catalogues… We all enjoy flicking through the pages eager to see what the specials are for the week and what trends are hitting the racks. Our hunger for insights into what’s in store drives retailers to use print as the foundation to build their brand and keep up with consumer demand.

Source: Australian Journal of Pharmacy.

A case for catalogues

It is fair to say we spend a lot of free time at our local supermarket, either doing the weekly grocery shop or buying last minute items for dinner that night, making the most of the sales on offer. Supermarkets are known for their frequent catalogue campaigning to ensure their brand stands out from competition, communicate best value for budget conscious families and drive customers in store. How does the humble catalogue achieve so much?

Source: Australian Food News.

Digital media lead, but catalogues remain key channel to reach consumers

More than a quarter of Australians turn to catalogues as the most useful information media when selecting children’s wear (33%), purchasing toys (32%), selecting clothing and fashion (30%), purchasing cosmetics and toiletries (31%) and purchasing small electrical appliances (29%).

Source: Roy Morgan Research