How do Australians view advertising, and what do they see as the most effective advertising and most useful channels when interacting with a business? Australia Post surveyed more than 9,000 Australians. Here are the key take-outs.
- Attitudes to advertising
- The most effective channels for advertising; how marketers invest
- Top five most effective channels for each demographic segment
- Using the right platform for your advertising
- Channels and the path to purchase
- Useful channels across industries
Source: Australia Post