Australasian Catalogue Association

Category: Newspaper

Three ways to boost your catalogue reach

More Australians read catalogues than metropolitan newspapers, according to research published. A study by Roy Morgan Research has found almost 10.5 million Australians read one or more catalogues during an average week.

Here are Northwood’s three tips for business owners wanting to get the most out of advertising through catalogues.

  1. Understand your target market
  2. Treat the catalogue like a book or magazine
  3. Fill them with interesting content

Read full article by Smart Company

Australians now reading shopping catalogues more than metro newspapers

According to new research from Roy Morgan Australians are now reading catalogues more than metro newspapers.

More than 10 million Australians read, or look into, one or more catalogues during an average week.

While 600,000 fewer people read a non-community newspaper in the same time.

Steve spoke to Chief Executive Officer of Roy Morgan Research Michele Levine about the data.

Read full article and listen to the interview