Australasian Catalogue Association

Category: Media

How CWH and Amcal are owning the pharmacy catalogue space

It’s no secret that Australians love catalogues… We all enjoy flicking through the pages eager to see what the specials are for the week and what trends are hitting the racks. Our hunger for insights into what’s in store drives retailers to use print as the foundation to build their brand and keep up with consumer demand.

Source: Australian Journal of Pharmacy.

A case for catalogues

It is fair to say we spend a lot of free time at our local supermarket, either doing the weekly grocery shop or buying last minute items for dinner that night, making the most of the sales on offer. Supermarkets are known for their frequent catalogue campaigning to ensure their brand stands out from competition, communicate best value for budget conscious families and drive customers in store. How does the humble catalogue achieve so much?

Source: Australian Food News.

Digital media lead, but catalogues remain key channel to reach consumers

More than a quarter of Australians turn to catalogues as the most useful information media when selecting children’s wear (33%), purchasing toys (32%), selecting clothing and fashion (30%), purchasing cosmetics and toiletries (31%) and purchasing small electrical appliances (29%).

Source: Roy Morgan Research

Print drives the AR experience

AR isn’t new for Australians who have been exposed to high-tech and visceral partnership experiences for a long time. However, many retailers are yet to delve into the world of AR, but those who have, have seamlessly merged the real world with digital by layering AR with print. With IAB’s Cross Media Ad Effectiveness survey showing a 50% uplift in sales when partnering print with digital, retailers have an opportunity to marry AR to work alongside print and create a unique experience that completely immerses consumers in their brand.

Source: Inside Retail