Australasian Catalogue Association

Category: Inside Retail

Catalogues: customers love them shiny and easy to handle

For their catalogues, retailers have endless opportunities of style, photographic treatment, size and platform. Creativity and imagination seem to be the only limit, however, consumers have a firm opinion about the kind of catalogue they like. The latest ACRS Omnibus Survey, reports that not only do Australians read their catalogues, they also care about how they look. The survey shows that Australian shoppers value many aspects of a catalogue, including the size, colour, imagery and paper.

Source: Inside Retail

Catalogues: cosmetics’ number one – NZ

Catalogues rank first as the media most useful when making a purchasing decision in the Cosmetics and Toiletries sector at 34 per cent. They outperform the internet (30 per cent) as the most useful media in the path-to-purchase of Australian consumers, way ahead of magazines which come third with 9 per cent, and television which is fourth with only fourth per cent.

Source: Inside Retail

Catalogues: cosmetics’ number one

Catalogues rank first as the media most useful when making a purchasing decision in the Cosmetics and Toiletries sector at 34 per cent. They outperform the internet (30 per cent) as the most useful media in the path-to-purchase of Australian consumers, way ahead of magazines which come third with 9 per cent, and television which is fourth with only fourth per cent.

Source: Inside Retail

Catalogues – junk mail or retailer’s best tool?

Research reconfirms the broad reach of catalogues, but many retailers need to up the ante in the use of these to appeal to ever more savvy and demanding consumers.

“Shoppers are reading catalogues for recreation and inspiration. This type of behaviour is an underutilised opportunity for retailers.”

Source: Inside Retail Weekly 16 September 2015

Purchases in Print

Catalogues continue to be a quite achiever, providing the greatest reach and highest level of influence on shopper purchases in Australia.

So what makes the $1.5 billion catalogues industry so effective?

Kellie Northwood, CEO of the Australasian Catalogue Association (ACA), says the most successful catalogue campaigns are those that take a multi-channel approach.

Source: Inside Retail April/May 2015