Australasian Catalogue Association

Category: Content Marketing

Entries for the 26th Catalogue Awards have been extended

Due to overwhelming demand, the 26th Catalogue Awards Entries deadline has been extended and it is now open until Friday, 9th June. The 2017 Awards is bigger than ever and has a stronger focus on effective retail marketing. The awards night will be held at the Melbourne Convention and Exhibition Centre (MCEC) on Friday, 25th August 2017, with Australia’s cheekiest personality, Libbi Gorr as Master of Ceremonies.

Source: Print 21

Catalogues: customers love them shiny and easy to handle

For their catalogues, retailers have endless opportunities of style, photographic treatment, size and platform. Creativity and imagination seem to be the only limit, however, consumers have a firm opinion about the kind of catalogue they like. The latest ACRS Omnibus Survey, reports that not only do Australians read their catalogues, they also care about how they look. The survey shows that Australian shoppers value many aspects of a catalogue, including the size, colour, imagery and paper.

Source: Inside Retail

Catalogues: cosmetics’ number one – NZ

Catalogues rank first as the media most useful when making a purchasing decision in the Cosmetics and Toiletries sector at 34 per cent. They outperform the internet (30 per cent) as the most useful media in the path-to-purchase of Australian consumers, way ahead of magazines which come third with 9 per cent, and television which is fourth with only fourth per cent.

Source: Inside Retail

Catalogues: cosmetics’ number one

Catalogues rank first as the media most useful when making a purchasing decision in the Cosmetics and Toiletries sector at 34 per cent. They outperform the internet (30 per cent) as the most useful media in the path-to-purchase of Australian consumers, way ahead of magazines which come third with 9 per cent, and television which is fourth with only fourth per cent.

Source: Inside Retail

Print in renaissance says Salmat

Medium sized companies in Australia will be looking to printing and mailing for marketing in 2017, as Salmat’s Mid-Tier Marketing Index (SMMI) lists letterbox drops, print catalogues, and magazine advertising as the top three new channels marketers plan to invest in this year.

Source: Australian Printer

Why You Should Be Cashing In On Personalised Catalogues

To customise or not to customise? That is the question. Marketing analysts seem to agree unanimously that customisation is the answer. And with innovative technologies and smart data management now paving the way to fully-customised catalogues, brochures and leaflets, you’d be a fool not to tap into this segment.

Source: B&T