Australasian Catalogue Association

Category: Additional Research

ACRS Shopper Tracker May 2016

The ACRS Shopper Tracker is a quarterly tracking study based on an online survey of 500 shoppers representative of the Australian population.

In addition to partners proprietary research questions, the report also includes behavioural tracking. Shopper behaviour is tracked in terms of shopping frequency, channel usage, channel purpose and drivers of shopping behaviour.

May 2016 is the twelfth wave of the ACRS Shopper Tracker with results compared to February 2016.

Source: ACRS

ACRS Shopper Tracker February 2016

The ACRS Shopper Tracker is a quarterly tracking study based on an online survey of 500 shoppers representative of the Australian population.

In addition to partners proprietary research questions, the report also includes behavioural tracking. Shopper behaviouris tracked in terms of shopping frequency, channel usage, channel purpose and drivers of shopping behavior.

November 2015 is the tenth wave of the ACRS Shopper Tracker with results compared to November 2015.

Source: ACRS

ACRS Shopper Tracker November 2015

The ACRS Shopper Tracker is a quarterly tracking study based on an online survey of 500 shoppers representative of the Australian population.

In addition to partners proprietary research questions, the report also includes behavioural tracking. Shopper behaviouris tracked in terms of shopping frequency, channel usage, channel purpose and drivers of shopping behavior.

November 2015 is the tenth wave of the ACRS Shopper Tracker with results compared to August 2015.

Source: ACRS

Putting a gloss on your campaign

New research shows catalogues and brochures delivered inside newspapers produce strong campaign results.

Brochures, leaflets and catalogues are a popular form of advertising in newspapers, especially with retailers. This style of advertising provides the perfect platform to win customers by presenting compelling content and imagery on high quality paper.

Source: The Newspaper Works

More Australians now read catalogues than metro newspapers

Catalogues continue to expand their reach, with more Australians (14+) now reading catalogues during an average week than either Newspapers (excluding Local/Community) or Local/Community Newspapers, the latest media data from Roy Morgan Research shows.

Now almost 10.5 million Australians read or looked into one or more catalogues during an average week in the year to June 2015, back up to a level not seen since 2012—and the growth looks set to continue.

Source: Roy Morgan

ACRS Shopper Tracker August 2015

The ACRS Shopper Tracker is a quarterly tracking study based on an online survey of 500 shoppers representative of the Australian population.

In addition to partners proprietary research questions, the report also includes behavioural tracking. Shopper behaviour is tracked in terms of shopping frequency, channel usage, channel purpose and drivers of shopping behavior.

August 2015 is the ninth wave of the ACRS Shopper Tracker with results compared to May 2015.

Source: ACRS

Better Connections: Mail Engages Young and Old

In June 2015, the Australia Post Consumer Survey looked at how much personally addressed mail and unaddressed mail participants received and read, including examining responses to mail and email from specific industry sectors and types of information. This is based on recall of what has been received in the letterbox or inbox in the previous week.

  • Mail findings: personally addressed mail
  • Mail findings: unaddressed mail
  • Checking and reading mail
  • Who’s sending and receiving personally addressed mail?
  • What do Australians prefer to read?
  • Channel preferences for different messages
  • Channel customers prefer different industries to use

Source: Australia Post