Australasian Catalogue Association

Catalogues: customers love them shiny and easy to handle

For their catalogues, retailers have endless opportunities of style, photographic treatment, size and platform. Creativity and imagination seem to be the only limit, however, consumers have a firm opinion about the kind of catalogue they like. The latest ACRS Omnibus Survey, reports that not only do Australians read their catalogues, they also care about how they look. The survey shows that Australian shoppers value many aspects of a catalogue, including the size, colour, imagery and paper.

Source: Inside Retail