Australasian Catalogue Association
Australians rank catalogues and flyers number one as the most effective advertising channel.

Boon for heatset as catalogues supersizing

The country’s web printers are pumping out thicker catalogues as retailers add more detailed lifestyle content to reach the more than 10 million Australians who read them.

Australian Catalogue Association (ACA) executive director Kellie Northwood says brands are increasingly including editorial content like how-to instructions and style guides in addition to product promotions and specials.

“The strongest shift in catalogue trends this year is increasing page numbers and higher quality content as brands are using the effectiveness and popularity to lift their bands,” she says.

“A furniture shop might include a feature on how to decorate your house or a hardware store explaining how to use a product.”

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