Judging
The judging will take place in Sydney and Melbourne with over 40 judges selected from within the Catalogue industry. The judging panels will include a combination of agency creative, production and account staff combinedwithanumberofleadingcatalogueretailers. Eachentrywillbe assessed against 7 key elements - covers, internal design, photography, merchandising, branding, copywriting, and selling power. The maximum score possible is 100 points. Judges will not be permitted to assess their own work.
COVER: Up to 25 points.
Great covers have impact at first glance and entice the reader inside. They also refl ect the image and positioning of the retailer.

Does the cover:
  • Clearly indicate what the catalogue is promoting?
  • Indicate in some form the timing and availability of the offer?
  • Use colour, form, special offers or other enticements to open it?
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    INTERNAL LAYOUT, DESIGN and ART DIRECTION: Up to 25 points.
    The layout must live up to the promise of the cover and lead the reader through the catalogue effortlessly.
  • Is it easy to follow?
  • Are the prices, copy and pictures sensibly positioned and suffi ciently sized?
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    PHOTOGRAPHY or ILLUSTRATION: Up to 20 points.
  • Are the images suffi cient enough in detail and appeal to satisfy the reader and promote the product?
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    MERCHANDISING: Up to 10 points.
    This is the art of selecting and displaying the offering to the customer.
  • Are the product choices appropriate for the target market?
  • Is there suffi cient depth of merchandise to sustain interest?
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    BRANDING: Up to 10 points.
    The overall use of branding and positioning is consistent with the target market and the client's corporate direction.
  • Is it clear where the goods can be purchased?
  • Is the corporate style maintained throughout the catalogue?
  • Can you tell instantly by use of corporate colours, logos or layout the brand of the catalogue you're reading?
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    COPYWRITING: Up to 10 points.

  • Is the copy suffi ciently informative for the reader to make a purchase decision?
  • Is the information complete in relation to colours, material sizes, range and availability?
  • Is the copy of appropriate length to maintain interest and the choice of language appropriate for the target market?
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    Version 2.00.15.00