Australasian Catalogue Association

ACA eNews November Edition 2015

November eNews Articles:

  • Catalogues – Junk mail or retailer’s best tool?
  • Survey reveals shopper behaviour and why everybody still loves a catalogue
  • Purchases in print
  • Three reasons the letterbox isn’t superflous for outdoor ads
  • Myth busted: How direct mail can actually enrich the digital customer journey
  • Target Halloween ad features a little girl with a disability – catalogue goes viral
  • Over 200 million now using online ad blockers
  • Australians plan to spend big this Christmas – consumer sentiment index