Australasian Catalogue Association

ACA eNews February Edition 2015

February eNews Articles:

  • Catalogs, after years of decline, are revamped for changing times
  • More retailers are using print catalogs to drive online sales
  • Aussie letterboxes hit with 710 million catalogues in lead up to Christmas
  • Auspost survey backs the letterbox
  • Fat content marketing is king for this year
  • Austpost research backs DM effectiveness