Catalogue Facts
Catalogues are Relevant
Source: Quantum Market Research November 2003
"Catalogues are good for seeing what's available and new, even if you don’t need to buy anything."
A staggering 74% of research respondents who received a catalogue within the last 7 days said that they had visited, or would be likely to visit a store as a direct result of receiving the catalogue.
Nearly half (42%) of all consumers are reading more letterbox delivered catalogues than they were a few years ago.
Letterbox-delivered catalogues are the main grocery buyers’ first source of information about groceries, with 42% turning to them to plan their shopping.
As a preferred source of information, consumers are retaining catalogues for longer periods of time – over one third (37%) keep their catalogues for at least 5 or more days.
Catalogues are perfectly positioned to streamline the delivery of information, thus assisting householders in their information search and optimizing their leisure time effectively.
Catalogues are an increasingly important information resource, allowing local retailers to connect with their market.
Letterbox delivered catalogues are the first choice when seeking information on Prices, Sales and Specials – with 65% of consumers turning to them with growing confidence.
Catalogue Facts - Economic and Social Implications
Source: CEASA December 2002
180,000 people were employed in the development, production and distribution of catalogues.
More than 50,000 Australians, including a significant number of retired people and students were directly dependent on income derived from advertising catalogue distribution.
Catalogue advertising is the No.1 print advertising medium for retailers, who during 2007, invested 62% of their total advertising expenditure on household targeted catalogues.
Catalogue advertising is the 3rd largest consumer directed advertising medium (15%), after Newspapers (30%) and TV (28%).
Who Uses Catalogues?
Catalogue advertisers list like a Who's Who of Australian business including...
ABC Shops Aldi Alpine Electronics Amcal Anaconda ANZ Bank Autobarn Barbeques Galore Betts Bevilles Big W Blockbuster Video Bob Jane T-Mart Bras N' Things Breville Appliances Brown Brothers Chain Reaction Clark Rubber Clive Peeters Coles Colorado Country Road Dan Murphy's David Jones Dick Smith Electronics Domayne Dunklings Franklins Freedom Furniture Harvey Norman Henry Bucks Hewlett-Packard Hilton Healthstream Home Hardware House Howard's Storage World IGA Ikea Interflora Jan Logan Jax Tyres JB Hi Fi K Mart KAS Australia Kathmandu Lexus Lincraft Mathers Shoes Mazda Melbourne Symphony Mitre 10 My Chemist Myer Nissan Nutrimetics Nylex Officeworks Optus Oroton Paddy Pallin Peter Alexander Plants Plus Plumbtec R M Williams Rebel Sports Ritchies Stores Rivers Sea Folly Swimwear Snooze Sony South Australian Tourism Specsavers Sportsco STA Travel Stratco Sussan's Sydney Theatre Company Tandy Electronics Target Australia The Body Shop Thirsty Camel Tourism Tasmania Toyota Toys 'R' Us Tupperware Undercoverware Wittners Shoes Woolworths
Copyright(C) 2004 Australian Catalogue Association. All rights reserved.
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