The Australian Catalogue Association was formed in 1992 and represents the producers and distributors of catalogues.

The Association provides a forum for the promotion of catalogues as an effective advertising medium alone or, most often for companies, as an integral part of the marketing mix.

The Association ensures, through effective lobbying and public relations, current distribution channels remain available, and other industry issues are dealt with to secure the ongoing viability of the supplier members.

The Association also endeavors to enhance the public perception and acceptance of catalogues as a valuable media alternative.

To that end, the Australian Catalogue Association recognises excellence in catalogue design and effectiveness through its Annual Awards program.