The Australian Catalogue Association was formed in 1992 and in 2014/15, with the inclusion of New Zealand, rebranded to Australasian Catalogue Association (ACA).
It represents the producers and distributors of catalogues. The ACA also provides a forum for the promotion of catalogues as an effective advertising medium on its own merits or part of an effective multichannel communication marketing mix.
To support and promote the effectiveness of catalogues as a communication medium, the ACA measures and builds metrics across Audience Reach, Distribution Volume, Market Segmentation, Value, Effectiveness and ROI. This report forms the second of the ACA’s annual industry update and will be supported by six monthly Industry Valuation Report updating the market.
The ACA further endeavors to enhance public knowledge and awareness of catalogues as a valuable and sustainable advertising channel across both Australia and New Zealand. The metrics presented within this report have been compiled over the past five years from a collection of sources including independent research, research commissioned by the ACA, the ACA research team and affiliated bodies.