News
Print advertising provides biggest boost to sales of retailers and financial services
17th May 2012
Research from the Omniom research company BrandScience shows that £1 investment in advertising for retailers delivers a Return-on-Investment (ROI) of £6,23 versus a ROI for TV and outdoor of £3,57.
1st May 2012
Junk mail is a silver bullet when it comes to boosting in-store sales, a new report from the University of Sydney has revealed.
Global retailers choose Australia as shoppers browse in real world
19th Apr 2012
NEARLY a third of the world's largest retailers have a home in Australia and more are on their way...
23rd Feb 2012
Top six myths and facts about print media and the environment.
22nd Feb 2012
Seven reasons for the enduring success of catalogues
7th Nov 2011
Liquor Barons was very dissatisfied with the letterbox distribution service it was receiving and was looking for an alternative provider.
7th Nov 2011
UDC’s challenge was to find a way to penetrate into the national Australian pharmaceuticals market as it was currently servicing a local metropolitan and country market in South Australia.
5th Aug 2011
In the highly competitive banking sector, Westpac determined that the best way to differentiate themselves and reconnect with consumers was to deliver a truly local banking experience…
5th Aug 2011
1 ton of wood removes 1.47 tons of CO2 from the air and contribues 1 ton of O2
Catalogues still work in digital age
22nd Jun 2011
The Australian Catalogue Association reveals that 80% of consumers visit a store after reading the retailer's catalogues.
How Old-School Cataloges Help Drive Up Online Sales
8th Apr 2011
How Old-School Cataloges Help Drive Up Online Sales
14th Mar 2011
One size does not fit all: e-tailer Zappos’ print catalog doubles its Web per-transaction sales.
14th Feb 2011
Entries for 2011 is now Open!
2010 Catalogue Awards Presentation Night
6th Aug 2010
2010 Catalogue Awards Presentation