Finalists Categories
MAJOR AWARDS WINNERS
AGENCY OF THE YEAR
Sponsored by Fairfax Media

WINNER
TBWA SYDNEY & MAUD
FINALISTS
CLEMENGER BBDO
AJF PARTNERSHIP
PLUMP + SPRY
BEST YOUNG DESIGNER
Sponsored by PMP Limited, IVE Group & Sierra Delta


WINNERS
ZORAN SEROVSKI of Chemist Warehouse &
KATHRINA MABILANGAN of Chemist Warehouse
FINALISTS
KATE COCHRANE of Kmart
EMMA BORLASE of Target
JASMINE HOLM of TBWA Sydney & Maud
BEST YOUNG TALENT
Sponsored by Stora Enso

WINNER
LEAH MAMMOLITI of Redhanded
FINALISTS
NATALIE MCADAM of Kmart
GENEVIEVE BLACKMAN of Dan Murphys
HANNAH TOOLE of Target
JUDGES CHOICE
Sponsored by PMP Limited

WINNER
BCF (BOATING, CAMPING & FISHING) – ‘Camp Couture – The BCFing winter fashion collection’
produced by Clemenger BBDO and BCF In-House Studio
FINALISTS
KATHMANDU – ‘The Summit’ produced by Kathmandu In-House Team
THE KITCHENS – ‘The Kitchen Autumn 2017’ produced by Plump + Spry
KIDSTUFF – ‘Play Summer / Autumn 2017’ produced by Born and Raised
CATALOGUE RETAILER OF THE YEAR –
UP TO 1.5M
Sponsored by Norske Skog

WINNER
DAVID JONES – ‘AW17 Brand Book Two’ produced by TBWA Sydney & Maud
FINALISTS
MYER – Produced by Chemmart In-House Team
BCF (BOATING, CAMPING & FISHING) – ‘Camp Couture’ produced by Clemenger BBDO and BCF In-House Team
KATHMANDU – ‘ The Summit’ produced by Kathmandu In-House Team
CATALOGUE RETAILER OF THE YEAR –
UP TO 3.5M
Sponsored by Norske Skog

WINNER
MYER – ‘Remember When’ Produced by Clemenger BBDO
FINALISTS
OFFICEWORKS– ‘Inspire their imagination’ produced by AJF Partnership
HARVEY NORMAN – ‘it’s All For Mum’ produced by GP Advertising
DOMAYNE – ‘The Outdoor Collection’ produced by GP Advertising
CATALOGUE RETAILER OF THE YEAR –
OVER 3.5M
Sponsored by Norske Skog

WINNER
CHEMIST WAREHOUSE – ‘Prices are Falling’
produced by Chemist Warehouse In-House Team
FINALISTS
KMART – ‘ Fit For Everyday’ produced by Kmart In-House Team
DAN MURPHYS – ‘Buyer’s Guide’ produced by Hardie Grant
COLES SUPERMARKETS – produced by Whippet & Coles In-House Team
HOME WINNERS
Sponsored by PMP Limited
KITCHENWARE AND HOME INTERIORS

WINNER
DAVID JONES –‘SS166 Brand Book Two’ produced by TBWA Sydney & Maud
FINALISTS
BEACON LIGHTING – ‘Beacon Designer Collection 2017’
produced by ‘Beacon Lighting In-House Team’
ALDI – ‘Gourmet Kitchen’ produced by BMF
MYER – ‘Myer Healthy Start’ produced by Clemenger BBDO
FURNITURE, BEDDING AND MANCHESTER

WINNER
NALI – ‘New Australian Design Catalogue’ produced by Cult Design
FINALISTS
DAVID JONES – ‘AW17 Brand Book Two’ produced by TBWA Sydney & Maud
HOMEMAKERS FURNITURE – ‘Home Living Autumn/Winter 2017’
produced by Kinc Agency
TARGET – ‘Refresh your Home’ produced by Target Creative Studio
WHITEGOODS, ELECTRICALS, ELECTRONICS AND HOME ENTERTAINMENT

WINNER
HARVEY NORMAN – ‘Merry & Bright – Christmas Gift Guide’
produced by GP Advertising
FINALISTS
ASKO – ‘Kitchen and Laundry Appliances’ produced by ASKO
HARVEY NORMAN – ‘It’s All For Mum’ produced by GP Advertising
MYER – ‘Myer Christmas Entertaining (JOY)’ produced by Clemenger BBDO
HOME IMPROVEMENT

WINNER
STIHL NZ – ‘STIHL SHOP Autumn Catalogue’ produced by DDB New Zealand
FINALISTS
BEACON LIGHTING – ‘Fan Catalogue 2016’
produced by Beacon Lighting In-House Team
MITRE 10 – ‘Outdoor Living’
produced by Independent Hardware Group In-House Studio
STRATCO – ‘The Half Yearly BIG SALE’ produced by Stratco
HOME REPAIRS AND HARDWARE

WINNER
MITRE 10 – ‘Do You Spring Thing’
produced by Independent Hardware Group In-House Studio
FINALISTS
HOME TIMBER & HARDWARE – OUTDOOR FURNITURE RANGE – ‘Home Timber & Hardware Live Outdoors Catalogue 2016’ produced by Is Advertising
HOME TIMBER & HARDWARE – ‘It’s Fathers Day, You Know The Drill’
produced by Cummins & Partners
HOME TIMBER & HARDWARE – ‘Go Hard In The Yard’
produced by Cummins & Partners
FASHION WINNERS
Sponsored by PMP Limited
WOMEN AND MEN’S APPAREL


WINNERS
BCF (BOATING CAMPING & FISHING) – ‘Camp Couture – The BCFing Winter Fashion Collection’ produced by Clemenger BBDO and BCF In-House Studio
TARGET – ‘Denim for Everyone’ produced by Target Creative Studio
FINALISTS
DAVID JONES –‘AW17 Brand Book Two’ produced by TBWA Sydney & Maud
DAVID JONES –‘AW17 Brand Book One’ produced by TBWA Sydney & Maud
DAVID JONES – ‘SS166 Careerwear’ produced by TBWA Sydney & Maud
MYER – ‘Myer Season Launch – Technology & Style’ produced by Clemenger BBDO
GENERAL – SHOES, SWIMWEAR, MIXED APPAREL

WINNER
RM WILLIAMS PTY LTD – ‘Autumn Winter 2017 Wholesale Catalogue’
produced by RM Williams PTY LTD
FINALISTS
TARGET – ‘New Low Prices Are Here’ produced by Target Creative Studio
MYER – ‘Myer – Details That Shine’ produced by Clemenger BBDO
RIP CURL – ‘Summer 2017 My Bikini’ produced by Rip Curl In-House Team
CHILDREN’S APPAREL

WINNER
TARGET – ‘Back To School- produced by Target Creative Studio
FINALISTS
MYER – ‘Myer Kids – Remember When (Digital)’ produced by Clemenger BBDO
BIG W – ‘Live Big For Less’ produced by Big W In-House Team
DAVID JONES – ‘Christmas Kids and Toys 2016’ produced by TBWA Sydney & Maud
COSMETICS AND PHARMACY WINNERS
Sponsored by IVE Group
COSMETICS

WINNER
DAVID JONES – ‘AW17 Brand Book One’ produced by TBWA Sydney and Maud
FINALISTS
LUSH FRESH HANDMADE COSMETICS – ‘The Naked Truth’ produced by Lush Fresh Homemade Cosmetics In-House Team
DAVID JONES – ‘SS16 Brand Book One’ produced by TBWA Sydney & Maud
NUTRIMETICS – ‘The Catalogue 2017’ produced by Nutrimetics In-House Team
GENERAL PHARMACY

WINNER
CHEMIST WAREHOUSE – ‘Chemist Warehouse March – Prices are Falling’ produced by Chemist Warehouse In-House Team
FINALISTS
WIZARD PHARMACY – ‘Beauty Buys’ produced by Wizard Pharmacy In-House Team
SIGMA HEALTHCARE – AMCAL PHARMACY – ‘Amcal Pharmacy – Respiratory’ produced by Naked Communications and Wellcom Worldwide
CHEMIST WAREHOUSE – ‘House of Wellness December The Real House of Fragrances’ produced by Chemist Warehouse In-House Team
HEALTH AND WELLBEING

WINNER
CANBERRA CENTRE – ‘Eden’ produced by Plump + Spry
FINALISTS
CHEMIST WAREHOUSE – ‘House of Wellness Summer Be True To Yourself’
produced by Chemist Warehouse In-House Team and News Corp Australia
MALOUF PHARMACIES – ‘Train, Play, Recover’ produced by PEP Central
AUSTRALIAN NATURALCARE PRODUCTS – ‘ANC Health Guide’
produced by Australian Naturalcare Products
SKINCARE AND MISCELLANEOUS

WINNER
MALOUF PHARMACIES – ‘Purely Australian’ produced by PEP Central
FINALISTS
NUTRIMETICS – ‘Beyond Flawless May 2017 Brochure’
produced by Nutrimetics In-House Team
ESTEE LAUDER – ‘Gifts That Make The List’ produced by Estee Lauder In-House Team
COLES – ‘Health & Beauty’ produced by Whippet and In-House Team
RECREATION AND LEISURE WINNERS
Sponsored by IVE Group
CHILDREN’S TOYS

WINNER
KMART – ‘Play Your Way’ produced by Kmart In-House Team
FINALISTS
BIG W – ‘Toy Sale 2016’ produced by Big W In-House Team
KMART – ‘Play Your Way’ produced by BWM
TARGET – ‘Get Ready For The Holidays’ produced by Target Creative Studio
SPORTS AND FITNESS

WINNER
MYER – ‘Myer Season Launch – Health & Wellness – Rachael’
produced by Clemenger BBDO
FINALISTS
ALDI – ‘2016 ALDI Snow Gear’ produced by BMF
AMART – ‘Big Brand Boots’ produced by Amart Sports In-House Team
KMART – ‘Fit For Everyday’ produced by Kmart In-House Team
REBEL – ‘Rebel #Thehomeoffootball’ produced by Rebel Sports In-House Team
CAMPING, OUTDOOR GOODS AND MISCELLANEOUS

WINNER
BCF (BOATING, CAMPING & FISHING) – ‘Get Your BCFing Christmas Sorted.
All the great to make your Chrissy a cracker!’ produced by BCF In-House Team
FINALISTS
LOST TRADES AUSTRALIA – ‘Lost Trades’ produced by Michaela Mills Design
BCF (BOATING, CAMPING & FISHING) – ‘Camp Couture – The BCFing Winter Fashion Collection’ produced by Clemenger BBDO and BCF In-House Studio
BARBEQUES GALORE – ‘Barbeques Galore Outdoor Living Collection 2017’
produced by 1440
B2C WINNERS
Sponsored by IVE Group
TELECOMMUNICATIONS

WINNER
VODAFONE HUTCHISON AUSTRALIA – ‘February 2017’ produced by In-House Team
FINALISTS
TELSTRA – ‘The Telstra Christmas Gift Guide’ produced by Wellcom Worldwide
VODAFONE HUTCHISON AUSTRALIA – ‘December 2016’ produced by In-House Team
TELSTRA – ‘Let’s Work ‘Get your business ready for the holidays’
produced by Wellcom Worldwide
REAL ESTATE & PROPERTY

WINNER
DEFENCE HOUSING AUSTRALIA – ‘Arkadia’ produced by Hoyne
FINALISTS
COSTAFOX DEVELOPMENTS – ‘Bower’ produced by Tomorrow Agency
MADE AGENCY – ‘Sea Clovelly’ produced by Made Agency
FRASERS PROPERTY AUSTRALIA – ‘Putney Hill Absolute’ produced by Hoyne
AUTOMOTIVE VEHICLES AND PARTS

WINNER
KUBOTA TRACTOR AUSTRALIA – ‘Kubota Spring 2016 Catalogue’
produced by Redhanded
FINALISTS
KIOTI TRACTORS – ‘Australian Farmer’ produced by Kioti Tractors In-House team
SILVAN – ‘Silvan Hello Summer’ produced by Silvan Australia
SUPERCHEAP AUTO ‘Supercheap Auto – The Best Performing Oils Under the One Roof’ produced by Supercheap Auto In-House Team
TOURISM, EDUCATION AND GOVERNMENT

WINNER
TRAVEL ASSOCIATES – ‘Small Ship Cruising Storybook, Spring 2016’ produced by Travel Associates In-House Team
FINALISTS
TRAVEL ASSOCIATES – ‘Inspirations’ produced by Travel Associates In-House Team
SOUTH AMERICAN TRAVEL CENTRE – ‘South American Tailor-Made Journeys’ produced by Naomi Best Design
TOPDECK TRAVEL – ‘Europe Winter’ produced by Topdeck Travel
OFFICE SUPPLIES

WINNER
OFFICEWORKS – ‘Little ones now have a bigger and better range to learn with’ produced by AJF Partnership
FINALIST
OFFICEWORKS – ‘Melbourne’s big arts community now has a range to match’ produced by AJF Partnership
OFFICEWORKS – ‘Power Up with the latest tech’ produced by AJF Partnership
KROST BUSINESS FURNITURE – ‘Krost Business Furniture 2017 Catalogue’
produced by Krost Business Furniture
MEGALOGUES

WINNER
THE EDUCATIONAL EXPERIENCE – ‘Learning Resource Catalogue’
produced by The Educational Experience In-House Team
FINALISTS
KROST BUSINESS FURNITURE – ‘Krost Business Furniture 2017 Catalogue
produced by Krost Business Furniture
MODERN STAR – ‘KESCO Catalogue 2017-18’ produced by Modern Star In-House Team
HORSELAND – ‘Horseland Autumn/Winter’ produced by In-House Team
DIRECT MAIL WINNERS
Sponsored by Australia Post
CAMPAIGN UNDER 100,000 UNITS

WINNER
DAN MURPHYS – ‘Dan Murphys Cocktail Discovery Guide’ produced by Hardie Grant
FINALISTS
DAN MURPHYS – Dan Murphys Beer Discovery Guide’ produced by Hardie Grant
MYER – ‘Myer season Launch – Technology & Style’ produced by Clemenger BBDO
ROBINA TOWN CENTRE – ‘The Kitchens Autumn Guide 2017’
produced by Plump + Spry
CAMPAIGN OVER 100,000 UNITS

WINNER
KATHMANDU – ‘The Summit – Go Light 2016/17’ produced by Kathmandu In-House Team
FINALISTS
DAN MURPHYS – Dan Murphys Buyers Guide Winter’ produced by Hardie Grant
LOYALTY NZ – ‘Reward’ produced by Tangible Media
MYER – ‘Myer Footwear & Accessories – Finishing Touches’
produced by Clemenger BBDO
RETAILERS WINNERS
Sponsored by Salmat
SUPERMARKETS

WINNER
ALDI – ‘2016 ALDI Snow Gear’ produced by BMF
FINALISTS
WOOLWORTHS – ‘Woolworths Marvel Collectibles 2016’ produced by M&C Satchi
ROMEO’S RETAIL GROUP – ‘Romeo’s Foodland SA – Family Owned & Community Minded’ produced by Martin Plunkett Creative
COUNTDOWN SUPERMARKETS NZ – ‘Countdown Lockdown’
produced by Countdown In-House Design Team
LIQUOR

WINNER
VINTAGE CELLARS – ‘Vintage Cellars Best of Awards 2017’
produced by AJF Partnership and Coles In-House Team
FINALISTS
VINTAGE CELLARS – ‘This is No Ordinary Christmas’
produced by AJF Partnership and Coles In-House Team
DAN MURPHYS – ‘Buyers Guide Producer Spotlight’ produced by Hardie Grant
PARAFIELD AIRPORT LIQUOR STORE – ‘P.A.L.S. Seasonal Liquor Guild SA Made produced by Parafield Airport Liquor Store In-House Team
CHAIN/DEPARTMENT STORES

WINNER
DAVID JONES – ‘AW17 Brand Book Two’ produced by TBWA Sydney & Maud
FINALISTS
KIDSTUFF – ‘Kidstuff – Play Summer/Autumn 2017’ produced by Born and Raised
KMART – ‘Fit For Everyday’ produced by Kmart In-House Team
DAVID JONES – ‘SS16 Brand Book One’ produced by TBWA Sydney & Maud
SPECIALTY RETAILERS – JEWELLERY, BOOKS, FABRICS, EYEWEAR, FOOD/CUISINE

WINNER
L’OREAL – ‘Kerastase Brank Book’ produced by IVEO (An IVE Business)
FINALISTS
ROBINA TOWN CENTRE – ‘The Kitchens Summer 2016/17’ produced by Plump + Spry
L’OREAL – ‘Shu Uemura Brand Book’ produced by IVEO (An IVE Business)
CAMERA HOUSE/CANON – ‘Win a money can’t buy VIVID experience (Canon)’ produced by Camera House
SHOPPING CENTRES

WINNER
GRAND CENTRAL SHOPPING CENTRE – ‘Art Meets Style AW17’
produced by Plump + Spry
FINALISTS
NORTHBRIDGE PLAZA – ‘Plaza Spring/Summer 2016’ produced by Designer Rice
GRAND CENTRAL SHOPPING CENTRE – ‘Grand Central SS16’
produced by Plump + Spry
HYPERDOME SHOPPING CENTRE – ‘The Market Room Spring 2016’
produced by Plump + Spry
ONLINE RETAILERS

WINNER
DAVID JONES – ‘AW17 Baby and Nursery Digital Catalogue’
produced by TBWA Sydney & Maud
FINALISTS
DAVID JONES – ‘SS16 Baby and Nursery Digital Catalogue’
produced by TBWA Sydney & Maud
DAVID JONES – ‘SS16 Brand Book One’ produced by TBWA Sydney & Maud
DAVID JONES – ‘AW17 Brand Book One’ produced by TBWA Sydney & Maud
MAGALOGUES

JOINT WINNERS
COLES – ‘Easter 2017’ produced by Medium Rare Content Agency
FINALISTS
ROBINA TOWN CENTRE – ‘The Kitchen Summer 2016/17’ produced by Plump + Spry
TRAVEL ASSOCIATES – ‘Inspirations’ produced by Travel Associates In-House Team
CHOICES FLOORING – ‘Inspiring Choices 2017’
produced by Choices Flooring In-House Team
CAMPAIGN SERIES/THEMED CAMPAIGN

WINNER
CLARK RUBBER – ‘Clark Rubber – Everything Catalogue Series’ produced by Is Advertising
FINALISTS
HAVWOODS INTERNATIONAL – ‘The Wood Book’ produced by Made Agency
FIRST CHOICE LIQUOR – ‘Craft Beer Campaign’ produced by AJF Partnership
LUSH FRESH HOMEMADE COSMETICS – ‘The Naked Truth’
produced by Lush Fresh Homemade Cosmetics In-House Team
SUSTAINABILITY WINNERS
Sponsored by UPM Kymmene
PROMOTING CHARITIES, NOT-FOR-PROFIT, AWARENESS CAMPAIGNS AND PUBLIC INFORMATION

WINNER
GREENPEACE AUSTRALIA PACIFIC – ‘HSBC Exposed Funding Forest Destruction’
produced by Bug Communications
FINALISTS
IPSWICH ENVIROPLAN – ‘Ipswich Enviroplan 2017 Calendar’
produced by Ipswich Environplan In-House Team
VICTORIAN STATE GOVERNMENT – ‘Victoria Small Business Festival Program 1-31 August 2016’ produced by Studio Binocular
THE SALVATION ARMY – ‘Christmas Appeal’ produced by Robe John
DIGITAL WINNERS
Sponsored by PMP Limited
TECHNOLOGY ON PAPER AND MULTI-CHANNEL CAMPAIGN

WINNER
MYER – ‘Myer Christmas #2 Personalised’ produced by Clemenger BBDO
DAN MURPHYS – ‘Buyer’s Guide Summer’ produced by Hardie Grant
FINALISTS
SUPERCHEAP AUTO – ‘The Best Performing Oils Under the One Roof’
produced by Supercheap Auto In-House Studio
CHEMIST WAREHOUSE – ‘House of Wellness Autumn Magazine Busy Being Delta/ House of Wellness April Delta the New Fragrance’ produced by Chemist Warehouse In-House Team and News Corp Australia
EXCELLENCE IN CRAFT WINNERS
Sponsored by DIC Australia
CREATIVE DESIGN AND EXECUTION

WINNER
BCF (BOATING CAMPING & FISHING) – ‘Camp Couture – The BCFing Winter Fashion Collection’ produced by Clemenger BBDO and BCF In-House Team
FINALISTS
NUTRIMETICS – ‘Deluxe Christmas Edition 2016’
produced by Nutrimetics In-House Team
DAVID JONES – ‘AW17 Brand Book One’ produced by TBWA Sydney & Maud
NUTRIMETICS – ‘Beyond Flawless May 2017 Brochure’
produced by Nutrimetics In-House Team
BEST IN CLASS

WINNER
LIVSTYLE – ‘Home’ produced by Our Agency
FINALISTS
WOOLWORTHS – ‘Woolworths Christmas Catalogue 2016’
produced by Wellcom Worldwide
DENWOL GROUP – ‘Archibald’ produced by Our Agency
ESTEE LAUDER – ‘Gifts That Make The List’ produced by Estee Lauder In-House Team
NEW ZEALAND WINNERS
Sponsored by Inkwise NZ, PMP Limited NZ, Reachmedia and Webstar
HOME

WINNER
NOEL LEEMING – ‘Noel Leeming 65 TV Promo’ produced by FCB New Zealand
FINALISTS
HARVEY NORMAN NZ – ‘It’s All For Mum – Mother’s Day Gift Guide’
produced by GP Advertising
WALLACE COTTON – ‘Wallace Cotton Autumn 2017’
produced by Wallace Cotton In-House Team
FLOORING XTRA – ‘Flooring Xtra National Mailer – May 2016’
produced by Flooring Xtra In-House Team
FASHION

WINNER
OPTIQUE LINE – ‘Convertibles Eyewear 2017 Collection’ produced by Optique Line
FINALISTS
PARTRIDGE JEWELLERS – ‘Partirdge Jewellers’ produced by BDR MAX
FARMERS – ‘Farmers Autumn/Winter Collection’ produced by Farmers
KMART – ‘Must Have You’ll Love to Live In’ produced by Kmart In-House Team
COSMETICS AND PHARMACY

WINNER
LUSH FRESH HOMEMADE COSMETICS – ‘The Naked Truth’
produced by Lush Fresh Homemade Cosmetics In-House Team
FINALISTS
NUTRIMETRICS – ‘The Catalogue 2017 – New Zealand Edition’
produced by Nutrimetics In-House Team
CLICKS PHARMACY GROUP – ‘Bailie & Lewis Pharmacy’
produced by Clicks Pharmacy Group In-House Team
VANTAGE PHARMACY GROUP – ‘Vantage Summer 2016 Catalogue’
produced by Bold Horizon
RECREATION AND LEISURE

WINNER
KATHMANDU – ‘Autumn Sale 2017’ produced by Kathmandu In-House Team
FINALISTS
KATHMANDU – ‘The Summit – Go Light 2016-17’
produced by Kathmandu In-House Team
MIGHTY APE – ‘Oct-Dec 2016 Game Guide’ produced by Mighty Ape In-House Team
AUCKLAND ART GALLERY – ‘Auckland Art Gallery’ produced by AKIN
B2C

WINNER
KAHMANDU – ‘The Summit – Go Light 2016/17’
produced by Kathmandu In-House Team
FINALISTS
LOYALTY NZ – ‘Reward’ produced by Tangible Media
HANLEY’S FARM – QUEENSTOWN – ‘Hanley’s Farm – Queenstown’
produced by Ivy Street
GRILL MAGAZINE – ‘Grill Magazine’ produced by Crucial Colour Limited
RETAILERS

WINNER
FLOORING XTRA – ‘Flooring Xtra 68 Page May LOOKBOOK’ produced by Flooring Xtra In-House Team
FINALISTS
LUSH FRESH HANDMADE COSMETICS – ‘The Naked Truth’ produced by Lush Handmade Cosmetics In-House Team
FREEDOM NEW ZEALAND – ‘Product Directory Winter Collection 2017’ produced by J&C ‘We know Retail’
WALLACE COTTON – ‘Wallace Cotton Autumn 2017’ produced by Wallace Cotton In-House Team