Finalists Categories
MAJOR FINALISTS
AGENCY OF THE YEAR
Sponsored by Fairfax Media
AJF PARTNERSHIP
CLEMENGER BBDO
GP ADVERTISING
WHYBIN\TBWA & MAUD
BEST YOUNG DESIGNER
Sponsored by Offset Alpine Printing
ALESHA ROWE of Choices Flooring
ANTHONY CHRISTIE of Kmart
CASS MACKENZIE of Tomorrow Agency
KATE COCHRANE of Kmart
BEST YOUNG TALENT
Sponsored by Stora Enso
JANE SARGOOD of Coles
LUCY PRICE of Kmart
SAMANTHA SMITH of Woolworths
YEN HOANG of Myer
JUDGES CHOICE
Sponsored by Australia Post
DAVID JONES – ‘AW16 Brand Book Two’ produced by Whybin\TBWA & Maud
LUSH – ‘Fresh Matters’ produced by Lush In-House Team
MYER – ‘The Smart Guide to Technology’ produced by Clemenger BBDO
PETER ALEXANDER – ‘Mother’s Day’ produced by Paper Stone Scissors
CATALOGUE RETAILER OF THE YEAR –
UP TO 1.5M
Sponsored by Norske Skog
CHEMMART – Produced by Chemmart In-House Team
DAVID JONES – Produced by Whybin\TBWA & Maud
MYER – Produced by Clemenger BBDO
NUTRIMETICS – Produced by Nutrimetics In-House Team
CATALOGUE RETAILER OF THE YEAR –
UP TO 3.5M
Sponsored by Norske Skog
ANACONDA – Produced by Anaconda In-House Team
HARRIS SCARFE – Produced by J Walter Thompson Melbourne
HARVEY NORMAN GROUP – Produced by GP Advertising
TELSTRA – Produced by Paragon Design Group and Wellcom Worldwide
CATALOGUE RETAILER OF THE YEAR –
OVER 3.5M
Sponsored by Norske Skog
DAN MURPHY’S – Produced by Hardie Grant and Red Jelly
FIRST CHOICE LIQUOR – Produced by Coles In-House Studio
KMART – Produced by Kmart In-House Team
PRICELINE PHARMACY – Produced by GIRL
HOME FINALISTS
Sponsored by IPMG
KITCHENWARE AND HOME INTERIORS
BAILEY – ‘Bailey’ produced by Hoyne
GENERAL TRADER – ‘Clearance Sale’ produced by The Faith Agency
MINIMAX – ‘Christmas 2015’ produced by The Faith Agency
MYER – ‘EAT’ produced by Clemeger BBDO
FURNITURE, BEDDING AND MANCHESTER
DAVID JONES – ‘SS15 Brand Book Two’ produced by Whybin\TBWA & Maud
DOMAYNE – ‘Winter, Bedding and Manchester Launch 2016’ produced by GP Advertising
FREEDOM – ‘Lookbook Spring’ produced by Freedom In-House Team
HOMEMAKERS FURNITURE – ‘Home Living’ produced by Kinc Agency
IKEA – ‘IKEA Bedrooms’ produced by IKEA In-House Team
WHITEGOODS, ELECTRICALS, ELECTRONICS AND HOME ENTERTAINMENT
BIG W – ‘Home Entertainment’ produced by Big W In-House Team
HARVEY NORMAN – ‘For All The Love & Hugs – Mother’s Day’ produced by GP Advertising
MYER – ‘The Smart Guide to Technology’ produced by Clemenger BBDO
RADIO RENTALS – ‘Rent & Keep It’ produced by J Walter Thompson
HOME IMPROVEMENT
BEACON LIGHTING – ‘LED Catalogue 2016’ produced by Beacon Lighting In-House Team
BURDENS BATHROOMS – ‘Bathroom Inspiration’ produced by Bruni Dunn Creative
MASTERS – ‘Penrith Store Opening’ produced by Elevencom and JRC
PLANTS PLUS – ‘We Know Spring Gardening’ produced by Is Advertising
HOME REPAIRS AND HARDWARE
HOME TIMBER & HARDWARE – ‘Living Outdoors’ produced by Is Advertising
MASTERS – ‘Penrith Store Opening’ produced by Elevencom and JRC
MITRE 10 – ‘Autumn’s Awesome’ produced by Mitre 10 In-House Team
THRIFTY-LINK HARDWARE – ‘Merry Fixmas’ produced by The Faith Agency
FASHION FINALISTS
Sponsored by IPMG
WOMEN AND MEN’S APPAREL
COUNTRY ROAD – ‘Country Road Summer 2015’ produced by Y-M-D (Previously named Between Two)
DAVID JONES – ‘AW16 Brand Book one’ produced by Whybin\TBWA & Maud
PETER ALEXANDER – ‘Peter Alexander’ produced by Paper Stone Scissors
MYER – ‘Spring Summer 16 Season Launch’ produced by Clemenger BBDO
GENERAL – SHOES, SWIMWEAR, MIXED APPAREL
KMART – ‘Endless Summer’ produced by Kmart In-House Team
MYER – ‘The Shoe Update’ produced by Clemenger BBDO
RIP CURL – ‘My Bikini’ produced by Rip Curl In-House Team
TARGET – ‘Higher Quality. Lower Prices. YAY!’ produced by Target In-House Team
CHILDREN’S APPAREL
ALDI – ‘Young Hearts by Collette Dinnigan’ produced by BMF
BEST & LESS – ‘Baby Week’ produced by Best & Less In-House Team
MYER – ‘Kids Book’ produced by Clemenger BBDO
TARGET – ‘New Spring Must Haves’ produced by Target In-House Team
COSMETICS AND PHARMACY FINALISTS
Sponsored by AIW Printing
COSMETICS
ESTEE LAUDER – ‘Estee Lauder Christmas 2015’ produced by Estee Lauder In-House Team
LUSH – ‘Fresh Thinking’ produced by Lush In-House Team
MYER – ‘The Beauty Edition (Beauty Book)’ produced by Clemenger BBDO
NUTRIMETICS – ‘Christmas 2015 Brochure’ produced by Nutrimetics In-House Team
PRICELINE PHARMACY – ‘Beauty School 2’ produced by GIRL
GENERAL PHARMACY
AMCAL – ‘The Amcal Inside Guide’ produced by Optimo Designs
CHEMMART – ‘Back to School’ produced by Chemmart In House Studio
HOMYPED – ‘Spring Summer 2015’ produced by The Faith Agency
PRICELINE PHARMACY – ‘Mission Health 1’ produced by Ogilvy
HEALTH AND WELLBEING
CHEMIST WAREHOUSE – ‘March Catalogue’ produced by Chemist Warehouse In-House Team
CHEMMART – ‘Funny Tummy’ produced by Chemmart In-House Team
HAIRHOUSE WAREHOUSE – ‘Hairhouse Warehouse Gift’s She’ll Love’ produced by Hairhouse Warehouse In-House Team
MALOUF PHARMACIES – ‘Vitamin Guide Summer’ produced by PEP Central an IPMG Company
WOOLWORTHS SUPERMARKETS – ‘Health, Beauty, Baby’ produced by Leo Burnett
SKINCARE AND MISCELLANEOUS
COLES – ‘Beauty & Body’ produced by Coles In-House Studio
ESTEE LAUDER – ‘Estee Lauder Christmas 2015’ produced by Estee Lauder In-House Team
KEUNE – ‘2016 Academy Catalogue’ produced by Zedpin
NUTRIMETICS – ‘Christmas 2015 Brochure’ produced Nutrimetics In-House Team
RECREATION AND LEISURE FINALISTS
Sponsored by Franklin Web
CHILDREN’S TOYS
KMART – ‘Say No to Boredom’ produced by Kmart In-House Team
MYER – ‘The Big Toy Sale’ produced by Clemenger BBDO
MYER – ‘The New Toys in Town’ produced by Clemenger BBDO
TARGET – ‘The Greatest Toy Sale On Earth’ produced by Target In-House Team
SPORTS AND FITNESS
ALDI – ‘2015 ALDI Ski Gear’ produced by BMF
KMART – ‘Ready, Set, Reflect’ produced by Kmart In-House Team
REBEL SPORT – ‘New Years Resolution Catalogue’ produced by Rebel In-House Team
TARGET – ‘Get Active’ produced by Target In-House Team
CAMPING, OUTDOOR GOODS AND MISCELLANEOUS
ANACONDA – ‘Anaconda Adventure Club – Back to School’ produced by Anaconda In-House Team
BCF – ‘Make Summer Perfect’ produced by Red Jelly
DOMAYNE – ‘Taste of Summer’ produced by GP Advertising
HARVEY NORMAN – ‘Outdoor 2015’ produced by GP Advertising
MYER – ‘The Travel Handbook’ produced by Clemenger BBDO
B2C FINALISTS
Sponsored by Franklin Web
TELECOMMUNICATIONS
OPTUS – ‘New Phone Trade Up’ produced by With Collective
OPTUS – ‘Yes to Giving Great Gifts’ produced by With Collective
TELSTRA – ‘Let’s Connect Christmas Joy’ produced by Paragon Design Group
TELSTRA – ‘Let’s Work – Do Your Thing’ produced by Wellcom Worldwide
REAL ESTATE & PROPERTY
DYLDAM – ‘Fleur De Lys’ produced by Our Agency
FRASERS PROPERTY AUSTRALIA – ‘Tailor’s Walk’ produced by Hoyne
MIRVAC & VIP – ‘Woodlea’ produced by Hoyne
REVEL DEVELOPMENT GROUP – ‘Reflections North Melbourne’ produced by Tomorrow Agency
STABLE GROUP – ‘The Burcham’ produced by HMSP Print Group
AUTOMOTIVE VEHICLES AND PARTS
ARB CORPORATION – ‘ARB 4×4 Accessories’ produced by Vanzella Graphic Design
KIOTI TRACTORS – ‘The Complete Farming Solution’ produced by Kioti Tractors In-House Team
REPCO – ‘Top Performance Savings’ produced by Wellcom Worldwide
SUPERCHEAP AUTO – ‘Toys for Grown Ups’ produced by General Store
TOURISM, EDUCATION AND GOVERNMENT
CARNIVAL AUSTRALIA – ‘Cunard’ produced by Enterprise Market
CLUB MED AUSTRALIA & NEW ZEALAND – ‘Club Med Resorts – Happiness’ produced by Convert Advertising
P&O CRUISES – ‘2016 Brochure’ produced by Bashful
ST MICHAEL’S GRAMMAR SCHOOL – ‘Mnews – Celebrating 120 Years of Learning’ produced by Is Advertising
OFFICE SUPPLIES
HARVEY NORMAN – ‘Connecting You With The Latest Technology’ produced by GP Advertising
HARVEY NORMAN NEW ZEALAND – ‘Lenovo’ produced by GP Advertising
KROST BUSINESS FURNITURE – ‘Krost Business Furniture 2016 Catalogue’ produced by Krost In-House Team
OFFICEWORKS – ‘Australia’s Lowest Prices’ produced by AJF Partnership
MEGALOGUES
MYER – ‘Emporium Christmas 2015’ produced by Bauer Works
MYER – ‘The Season of No Regrets – Autumn 2016’ produced by Clemenger BBDO
QCC – ‘Inside Buying Guide’ produced by Stimulus
SENTON AUSTRALIA – ‘Feb-July Source Book’ produced by Senton In-House Team
RETAILERS FINALISTS
Sponsored by Salmat
SUPERMARKETS
ALDI – ‘Young Hearts by Collette Dinnigan’ produced by BMF
COLES – ‘Christmas’ produced by Coles In-House Team
RITCHIES FINE FOOD & WINE MT ELIZA – ‘A Christmas Collection’ produced by Media Projects and CreativeArtroom
WOOLWORTHS SUPERMARKETS – ‘Woolworths Crows Nest The Fresh Food People’ produced by Wellcom Worldwide
WOOLWORTHS SUPERMARKETS – ‘Woolworths Rewards’ produced by Leo Burnett
LIQUOR
DAN MURPHY’S – ‘Dan Murphy’s Buyer’s Guide – Winter 2015’ produced by Hardie Grant
FIRST CHOICE LIQUOR – ‘Summer 2015 Catalogue’ produced by Coles In-House Studio
PARAFIELD AIRPORT LIQUIOR STORE – ‘P.A.L.S. Seasonal Liquor Guide August/September 2015’ produced by P.A.L.S In-House Team
VINTAGE CELLARS – ‘The Hands that Shape the Drinks’ produced by AJF Partnership
CHAIN/DEPARTMENT STORES
BIG W – ‘Mother’s Day’ produced by Big W In-House Team
DAVID JONES – ‘Christmas Book 2015’ produced by Whybin\TBWA & Maud
KMART – ‘Live it. Breathe it. Move it.’ produced by Kmart In-House Team
MYER – ‘Dad’s Day Gift Guide’ produced by Clemenger BBDO
SPECIALTY RETAILERS – JEWELLERY, BOOKS, FABRICS, EYEWEAR, FOOD/CUISINE
BABY VILLAGE – ‘Baby Village 2015/16 Catalogue’ produced by Tribe Advertising
JAN LOGAN – ‘Natasha 2016’ produced by Jan Logan In-House Team
MG TRADING – ‘June-July 2015 Blue Tag Sale’ produced by Is Advertising
NIOA – ‘Hot Products’ produced by NIOA In-House Team
SHOPPING CENTRES
CANBERRA CENTRE SHOPPING CENTRE (QIC) – ‘Canberra Centre AW16’ produced by Plump and Spry
CANBERRA CENTRE SHOPPING CENTRE (QIC) – ‘Canberra Centre Christmas 2015’ produced by Plump and Spry
GRAND CENTRAL SHOPPING CENTRE (QIC) – ‘Grand Central AW16’ produced by Plump and Spry
IPOH PROPERTY PTY LTD – QUEEN VICTORIA BUILDING – ‘QVB ICON Celebrate Christmas 2015 Gift Edition’ produced by Studio Woo
ONLINE RETAILERS
ANGUS BARRETT SADDLERY & LEATHER GOODS – ‘Angus Barrett Catalogue 3rd Edition’ produced by Angus Barrett In-House Team
HARDTOFIND – ‘Mother’s Day’ produced by hardtofind. In-House Team
OPTUS – ‘Killing the Competition’ produced by With Collective
OPTUS – ‘Two Months Access Free On Us’ produced by With Collective
MAGALOGUES
CANBERRA CENTRE SHOPPING CENTRE (QIC) – ‘Canberra Centre AW16’ produced by Plump and Spry
DAN MURPHY’S – ‘Cocktail Discovery Guide 2015’ produced by Hardie Grant
DAVID JONES – ‘AW16 Brand Book Two’ produced by Whybin\TBWA & Maud
FIRST CHOICE LIQUOR – ‘In the Mix Guide’ produced by Produced by Coles In-House Studio
KATHMANDU – ‘The Summit’ produced by Kathmandu In-House Team
CAMPAIGN SERIES/THEMED CAMPAIGN
ALDI – ‘2015 ALDI Christmas’ produced by BMF
CLUB MED AUSTRALIA & NEW ZEALAND – ‘Happiness Campaign’ produced by Convert Advertising
DAN MURPHY’S – ‘Dan Murphy’s Buyer’s Guides’ produced by Hardie Grant
OFFICEWORKS – ‘Creativity’ produced by AJF Partnership
TELSTRA – ‘Telstra Consumer Summer Fun 2015’ produced by Paragon Design Group
SUSTAINABILITY FINALISTS
Sponsored by UPM Kymmene
PROMOTING CHARITIES, NOT-FOR-PROFIT, AWARENESS CAMPAIGNS AND PUBLIC INFORMATION
LUSH FRESH HANDMADE COSMETICS – ‘Fresh Thinking’ produced Lush In-House Team
MALTHOUSE THEATRE – ‘Think Again – 2016 Season Guide’ produced by Hours After
NOOSA SHOPPING CENTRE (QIC) – ‘Christmas 2015’ produced by Plump and Spry
SALVATION ARMY EASTERN TERRITORY – ‘Wished’ produced by Robe John & Associates
DIGITAL FINALISTS
TECHNOLOGY ON PAPER – EFFECTIVENESS
DAN MURPHY’S – ‘Dan Murphy’s Buyer’s Guide – Christmas 2015’ produced by Hardie Grant
DAN MURPHY’S – ‘Dan Murphy’s Buyer’s Guide – Cooling Cocktails 2016’ produced by Hardie Grant
DAN MURPHY’S – ‘Unbeatable Catalogue – March 2016’ produced by Red Jelly
MYER – ‘Myer Christmas’ produced by Clemenger BBDO
MULTI-CHANNEL CAMPAIGN
DAN MURPHY’S – ‘Dan Murphy’s Buyer’s Guide – Local Heroes 2016’ produced by Hardie Grant
COLES – ‘Christmas Campaign’ produced by Coles In-House Studio
DAVID JONES – ‘SS15 Brand Book One’ produced by Whybin\TBWA & Maud
MYER – ‘Myer Christmas’ produced by Clemenger BBDO
EXCELLENCE IN CRAFT FINALISTS
Sponsored by DIC Australia
CREATIVE DESIGN AND EXECUTION
CLUB MED AUSTRALIA & NEW ZEALAND – ‘Happiness Campaign’ produced by Convert Advertising
DAVID JONES – ‘AW16 Careerwear’ produced by Whybin\TBWA & Maud
DAVID JONES – ‘SS15 Brand Book One’ produced by Whybin TBWA & Maud
NUTRIMETICS – ‘The Catalogue 2016’ produced by Nutrimetics In-House Team
BEST IN CLASS
ANGUS BARRETT SADDLERY & LEATHER GOODS – ‘Angus Barrett Catalogue 3rd Edition’ produced by Angus Barrett In-House Team
KROST BUSINESS FURNITURE – ‘Krost Business Furniture 2016 Catalogue’ produced by Krost In-House Team
THE BISCUIT FACTORY EASTSIDE – ‘Urban’ produced by Our Agency
WOOLWORTHS SUPERMARKETS – ‘Christmas Fresh’ produced by Leo Burnett
NEW ZEALAND FINALISTS
Sponsored by Inkwise NZ, PMP NZ, Reachmedia and Webstar
HOME
FREEDOM NEW ZEALAND – ‘Freedom Product Directory Winter Collection 2016’ produced by J&C ‘We Know Retail’
MITRE 10 – ‘Mitre 10 Outdoor Furniture’ produced by Mitre 10 In-House Team
THE WAREHOUSE – ‘The Warehouse Home New Season’ produced by The Warehouse In-House Team
WALLACE COTTON – ‘Wallace Cotton Autumn 2016’ produced by Wallace Cotton In-House Team
FASHION
FARMERS – ‘Farmers Summer Collection’ produced by Farmers Trading Company
FINE JEWELLERY – ‘Fine Jewellery’ produced by Fine Jewellery In-House Team
KMART – ‘Endless Summer’ produced by Kmart In-House Team
WOW – ‘Taking WOW to the World’ produced by Hothouse
COSMETICS AND PHARMACY
CLICKS PHARMACY GROUP – ‘Why Are You So Tired’ produced by Desuza Communications
ESTEE LAUDER – ‘Estee Lauder Christmas 2015’ produced by Estee Lauder In-House Team
NUTRIMETICS – ‘Christmas 2015 Brochure’ produced by Nutrimetics In-House
NUTRIMETICS – ‘The Catalogue 2016’ produced by Nutrimetrics In-House Team
RECREATION AND LEISURE
FREEDOM (NEW ZEALAND) – ‘Freedom Outdoor Collection 2015’ produced by J&C ‘We Know Retail’
KATHMANDU – ‘Trek & Travel’ produced by Kathmandu In-House Team
MACPAC – ‘Winter 2016’ produced by Macpac In-House Team
TORPEDO 7 – ‘Gear up for Winter Sale’ produced by Torpedo 7 In-House Team
B2C
ARB CORPORATION – ‘ARB 4×4 Accessories’ produced by Vanzella Graphic Design
HARVEY NORMAN NEW ZEALAND – ‘Lenovo’ produced by GP Advertising
NEWMARKET BUSINESS ASSOCIATION – ‘Newmarket’ produced by Newmarket Business Association In-House Team
TRAVEL ASSOCIATES – ‘Inspirations Summer 2016’ produced by The Creative Studio
RETAILERS
JAMES PASCOE LTD. – ‘Whitcoulls Recommends’ produced by James Pascoe Ltd. In-House Team
PROGRESSIVE – ‘Countdown Easter’ produced by Countdown In-House Team and Ogilvy
THE WAREHOUSE – ‘The Great Toy Sale’ produced by The Warehouse In-House Team
WALLACE COTTON – ‘Wallace Cotton Autumn 16’ produced by Wallace Cotton In-House Team

